The Whole Truth about Whole Foods

Whole Truth About Whole Foods Documentary
Excerpts from Mike Adams, Forensic Food Scientist
Lab Science Director of CWC Labs
Author of Food Forensics
Founder and Editor of

“Many people have the completely wrong impression of what Whole Foods sells. They think that Whole Foods sells products that are entirely non-GMO, products that are clean, that don’t have heavy metals, pesticides, glyphosate or herbicides. That is completely false.”

“Whole Foods Market, all across the country, sells products to its customers that contain heavy metals, glyphosate, pesticides, herbicides and GMOs.

The company has created a false impression where many of their customers think that they don’t sell any GMOs or anything artificial. They even have a sign on their store in North Austin that says ‘Nothing Artificial, Ever.’ That’s a fraudulent claim.”

“Much of the marketing to Whole Foods customers is really just greenwashing. It’s invoking the terminology, the keywords and the concepts that appeal to health conscious consumers without actually making good on those assertions and promises.”

CWC Labs

Laboratory Testing of Whole Foods Products

“I have personally purchased foods at Whole Foods and tested them in my laboratory. I’ve seen the heavy metals, the glyphosate, the pesticides, the herbicides, and I haven’t even begun looking for things like hormone disrupters yet.

As a forensic food scientist, the Lab Science Director of CWC Labs, and the author of the #1 best selling science book on called Food Forensics, I know for a fact that much of what Whole Foods sells—at a very high price—is no different from foods that are sold at regular grocery stores.”

“In many cases, [their food] comes from the exact same suppliers, made with the same ingredients, they contain GMOs, herbicides and pesticides… they’re no different, other than sometimes they’re 50% higher cost.”

Whole Foods Store

The Illusion of Healthy Foods

“So what Whole Foods is really creating for their customers is an illusion. It’s a shopping experience: the illusion of living a healthy lifestyle… and having the ambience of an inviting store atmosphere. It’s the illusion of eating healthy, when much of what Whole Foods sells is really not healthy in my opinion as a nutritionist, scientist, and author.

And they don’t seem to be very concerned about that…

I met with a Whole Foods executive a couple years ago and presented the evidence that they were selling products on their shelves, right out of their store in Austin, Texas, that contained really alarming levels of lead, cadmium and mercury. They took that information, we had a discussion, I said ‘this is a public health issue, this is a corporate integrity issue.’ Over the last two years, Whole Foods has done absolutely nothing about it.”

Whole Foods and the GMO Labeling “Dark Act”

“And now to see Whole Foods really betray the organic movement, to push this anti-GMO labeling bill through the US Senate… in many people’s minds this is the ultimate betrayal.

People thought that Whole Foods was a place that cared about them, cared about their health, cared about honest labeling, transparency, and corporate responsibility. Because that’s what Whole Foods espoused, that’s what they claimed to offer.

But when you really scrutinize their actions, Whole Foods betrays those values, and they betray their customers.

As a result, more and more people aren’t interested in shopping at Whole Foods. They don’t want to reward a corporation that is being so dishonest with them, a corporation that is actually promoting the interests of Monsanto, that is dividing and causing an internal civil war in the organic industry, with the Organic Trade Association now denouncing that bill that Whole Foods supported.”

Compare Whole Foods’ commitment to GMO disclosure by 2018 to their support of the “Dark Act” / Denying Americans the Right to Know (about GMOs).

Watch the Full “Whole Truth About Whole Foods” Documentary:

GMO Awareness’ Takeaway:

Over 70% of products on your typical grocery store shelf contain GMOs—whether it’s on a shelf at Whole Foods or Safeway.

Cross-contamination, human error, and other factors can cause even certified products to test positive for GMOs.

ALWAYS read your labels, no matter where you choose to shop. NEVER assume that a grocery store’s overall marketing claims or promises about transparency apply to individual products—no matter what store it is.

Look for products that bear a USDA Organic and/or a Non-GMO Project Certified label. These labels indicate a certification process that prohibits the product from containing GMOs (with a few exceptions, as we explained here). The USDA Organic label takes it a step further by prohibiting a variety of harmful pesticides.

USDA Organic Non GMO Project

Products with these labels can be found at most grocery stores these days—in greater or lesser availability, sometimes in their own small section—regardless of whether you shop at Trader Joes, Whole Foods, Safeway, or Publix.

Even if the Dark Act does result in QR codes or other nondescript GMO labeling approaches, food manufacturers who care about consumer opinion will continue to use the USDA Organic and/or Non-GMO Project certification process, which will continue to be clearly evident on food labels.

When you don’t see a product you want in an organic option, tell the store manager. Consumer demand for organic products continues to climb every year, it’s in your best interest to voice your opinion just as it’s in the grocery store’s best interest to keep up with that demand.

Last but not least, don’t take a store’s own in-house organic brand at face value (unless the label already includes a USDA Organic or Non-GMO Project certified insignia)—visit their website, see if you can find a documented third party certification process, and if nothing else, contact the store manager or corporate headquarters for more information.


The War Against GMO Labeling

On November 7 2012, Californians had a chance to vote on a law that would require labeling of all Genetically Modified (“GMO”) ingredients found in the processed foods sold in their state. The proposition also included a ban on the use of the word “natural” when it’s used to describe foods that contain GMO ingredients (a common approach used by many processed food manufacturers).

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Why We Need GMO Labeling (and how to get it)

America: land of inalienable rights.

Except for your right to choose the most healthy food.

Sure, you can waltz into your local grocery store and buy organic lettuce. It’s easy because you can see the difference: it’s labeled “organic.”

Unfortunately, GMOs are not labeled. Which means you have no idea if you’re choosing food with genetically modified ingredients.

And believe me, you are. About 70% of the time.

If something is that prevalent in our food, why isn’t it on the label?

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