Talk about some awesome awareness… today’s Washington Post included a special circular dedicated to The Organic Movement. The center spread of the circular features the above outstanding article by the Non-GMO Project’s Executive Director Megan Westgate (click on the image to view it, click it a second time to make it larger for reading).
Lately there’s been a rumor circulating about Trader Joe’s that I’d like to dispel: no, ConAgra has not bought Trader Joe’s. Trader Joe’s is still owned by Germany’s uber-private Albrecht family, ever since TJ’s founder Joe Coulumbe sold it to them back in 1979.
But ConAgra did buy Ralcorp, and Ralcorp is one of the primary manufacturers behind the majority of Trader Joe’s privately labeled, organic, and GMO-free products.
So what does ConAgra’s purchase of Ralcorp mean to the millions of loyal Trader Joe’s fans? Let’s connect the dots…
On November 7 2012, Californians had a chance to vote on a law that would require labeling of all Genetically Modified (“GMO”) ingredients found in the processed foods sold in their state. The proposition also included a ban on the use of the word “natural” when it’s used to describe foods that contain GMO ingredients (a common approach used by many processed food manufacturers).
Except for your right to choose the most healthy food.
Sure, you can waltz into your local grocery store and buy organic lettuce. It’s easy because you can see the difference: it’s labeled “organic.”
Unfortunately, GMOs are not labeled. Which means you have no idea if you’re choosing food with genetically modified ingredients.
And believe me, you are. About 70% of the time.
If something is that prevalent in our food, why isn’t it on the label?